Graphic
design, also known as announcement project, is the art and practice of
development and prominent ideas and experiences with visual and textual
content. The form of the communication can be physical or virtual, and may
include menageries, words, or graphic forms. The knowledge can take place in an
instant or over a long period of time. The work can happen at any scale, from
the design of a single postage stamp to a national postal signage system, or
from a company’s digital avatar to the sprawling and interlinked digital and
physical content of an worldwide newspaper. It can also be for any purpose,
whether commercial, educational, cultural, or political. Design that’s meant to
be experienced in an instant is the easiest to recognize and has been around
the slowest. For over a hundred years, designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information
visualizations and graphics for newspapers and magazines. Motion graphics are
equally prearranged and crafted, but are meant to be experienced over a secure
time span, such as
for the opening credits
of a movie or an online video meant to accompany a newspaper article. The
design of books and magazines also has a long history. Whether physical or
digital, these are objects that are meant to be enjoyed over time, during which
the reader has control over the pace and sequence of the experience. In books,
the content usually comes before the design, while in magazines; the design is
a structure that anticipates written and visual content that hasn’t yet been
created. Some commercial websites or exhibition catalogues also fit in this
category, as do digital or physical museum displays that show information that
doesn’t change. All have fixed content, but the user or reader determines their
own path through the material. Many designers also produce systems that are
meant to be experienced over time, but aren’t confined to the making of
objects. Way finding, which is a form of environmental graphics, refers to the branding
and signage applied throughout and on buildings. While each sign or symbol in a
public or private building is a work of design, they’re all part of a larger
classification within the building. The design of the system the relationships
between all of those parts—is where the designer brings value. Similarly, while
all of the artifacts of a commercial or institutional brand, such as a business
card, sign, logo, or an advertisement are individual expressions of design, how those are
experienced together and over time is the design work. No part of it has been
created without seeing the others, or without thinking through how a target
customer will encounter and then develop a relationship with that brand.
Designers are also responsible for interactive designs where the content is
fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital
experiences. This work differentiates itself by adding another element:
responding to the actions of the viewer. Editorial design for web and mobile is
the most tangible example of content-driven work in this area, including publication
websites, mobile apps, and blogs. Some design involves the presentation of
streaming information, also known as data visualization. Other designers work
on digital products, which are digital services or platforms that can be
brought to market. Product design for web and mobile is related to software
design. Sometimes different inventors work on the user interface design (UI),
which mostly refers to the individual layouts of pages, and the user experience
design (UX), or the total experience of the user as they move through a website
or app. Type design carries aspects of almost all of these things. While the
form of a single letter has meaning, a typeface, like a brand, is also composed
of the relationships between characters that work together to create meaning.
And like software, typefaces are licensed and can be connected on individual
computers. Depending
on the scale of the context in which a designer works, the work may include
one, some, or all of these things in the course of a year.
No comments:
Post a Comment